Date: Tue, 7. February 2012 08:17:36

A recent article I wrote on three great challenger brands should tell you everything you need to know about the "David and Goliath" strategy. If you're a small brand, you have less money and less media muscle. BUT, you are nimble, you can take bigger risks and once you have engaged the competition, they start spending their money to advertise your name. It's always a win-win. Do As a Challenger Brand Would Do. originally appeared on About.com Advertising on Monday, January 23rd, 2012 at 12:37:57.Permalink | Comment | Email this

Date: Fri, 6. April 2012 07:58:08

Topics: cost-per-acquisition , display advertising , e-commerce , fashion , flash sales , Gilt Groupe , Jason John , luxury items , marketing technology , MediaMath , targeted advertising , Top 500 , web advertising , web-only retailers Gilt Groupe Inc.

Date: Sat, 21. January 2012 17:10:47

TBI, a leading Dubai-based advertising agency, has forged a strategic alliance with Transworld Advertising Agency Network , a global network of independent advertising agencies, to offer the latest in digital and interactive solutions to clients in the UAE and GCC region.

Date: Mon, 18. July 2011 08:12:49

Screen grab via You Tube Mark this one as both unexpected and really cool. And it wasn't done by a big agency, it's a piece of self-promo. As we all know, those seem to be the hardest to do. Nice work from Black Moon Studios, you definitely got my attention.The Train, The Train! originally appeared on About.com Advertising on Friday, June 24th, 2011 at 13:23:25.Permalink | Comment | Email this

Date: Sat, 26. June 2010 07:11:08

By Jim Edwards Kudos to Alex Bogusky for firmly grasping the third rail of advertising: The fact that companies should not be advertising to children under the age of 8 because kids that age don't understand that advertising isn't "real." Bogusky, whose red-hot agency Crispin Porter + Bogusky handles Burger King 's account, wrote a surprisingly ...

Date: Tue, 18. October 2011 08:11:36

If you work in advertising, marketing or design, these ones hit home like a sledgehammer. Which is why they're so funny. Click the image to be taken to the video for each one. 1: Truth In Advertising 2: Stop Sign 3: Apple Done By Microsoft Three Of The Best Parody Videos, Ever. originally appeared on About.com Advertising on Wednesday, October 5th, 2011 at 13:03:28.Permalink | Comment | Email this

Date: Mon, 30. January 2012 08:12:38

Nicely done. Wait for it... And read this for more on unconventional advertising methods and techniques. Screen grab via YouTubeGreat Viral From LG originally appeared on About.com Advertising on Friday, January 6th, 2012 at 13:41:08.Permalink | Comment | Email this

Date: Fri, 18. May 2012 08:16:04

Did you watch episode 2 of AMC's The Pitch? It's certainly more entertaining than Mad Men, but then again, every season has its ups and downs. Anyway, this time SK+G went up against The Ad Store for the Waste Management account. The usual drama came with it, and of course, an ending that people either loved or hated. Chime in, how are you enjoying this series?Review: The Pitch Episode 2 - Waste Management originally appeared on About.com Advertising on Monday, May 7th, 2012 at 07:17:04.Permalink | Comment | Email this

Date: Fri, 23. July 2010 15:27:51

pViewers have weighed in on their choices. Find out if there was a clear-cut winner and what advertising industry pros have to say about the game in this a title=Super Bowl XLIV Scorecard href=http://advertising.about.com//od/superbowlcoverage/a/superbowlxliv.htmSuper Bowl XLIV Scorecard/a. Check out the best commercials according to the biggest experts in the advertising industry on their biggest night of the year. Find out which celebrities appeared on the commcercials and which companies fared the best. It's all on the Super Bowl 44 Scorecard./pp style="background:#f5f3ef;border:1px solid #d5d0bf;clear:both;padding:.5em;"a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2010/02/08/super-bowl-xliv-scorecard.htm"Super Bowl XLIV Scorecard/a originally appeared on a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/"About.com Advertising/a on Monday, February 8th, 2010 at 15:21:10./ppa href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2010/02/08/super-bowl-xliv-scorecard.htm"Permalink/a | a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2010/02/08/super-bowl-xliv-scorecard.htm#gB3"Comment/a | a href="http://advertising.about.com/gi/pages/shareurl.htm?PG=http://advertising.about.com/b/2010/02/08/super-bowl-xliv-scorecard.htm#038;zItl=Super Bowl XLIV Scorecard"Email this/a/p

Date: Mon, 2. August 2010 15:42:00

Wholesale TV and Radio Advertising in Dallas, Texas, announces that they have launched a new service called Flex-National Radio Advertising.(PRWeb July 29, 2010)Read the full story at http://www.prweb.com/releases/2010flexnationalradio/advertising/prweb4323804.htm